4th
This is amazing. We’ve seen social media used to mobilize people before - saving a favorite albeit not highly rated show for example, but this it taking it to a whole new level and Scot Pioli is caught between a rock and a hard place.
Let’s say he ignores them. If it’s just a small handful of the Chiefs faithful, then it probably won’t be a big deal. If they can muster enough support to have an economic impact, though, then that could cause several different problems least of which is poor press. What happens if he caves into them and takes further action against Johnson? Well, it might encourage other fan groups to organize and bring pressure to bear on teams that don’t give in to their demands. Not a good situation.
For now, all we can do is wait and see, but the lesson is clear. Sports franchises need to get a handle on social networking tools and start leveraging them for their own use - and in a hurry. Who knows how many other “Larry Johnson’s” are out there waiting to explode in their faces.
